You can do a nice, clean version of the peacock. The male peacock is a great show bird, but it had to be simplified. I used a repeated teardrop form for its tail, in six colors representing the bars of TV test patterns, to make a fan and then used the same form for the body. I attached a little beak, and that's that. Geissbuhler redesigned the letters NBC as well, adjusting Futura characters to make them unique to the network. Despite the thought and care lavished on the logo, NBC head Fred Silverman was too fearful to implement it because the network was third in the ratings.
Things changed when Grant Tinker took over as network head in the s. We had to dig up the slides and re-organize them and think about what to say this time around.
Small hitch: it was summer, and the executives wanted the new logo ready for the fall TV season. A few examples from the extensive brand manual for the s logo, courtesy Steff Geissbuhler.
The s version of the NBC logo is still in use. Of late, its tail has seen additional treatments—gradients, glass-like transparency effects—to render it dimensional for HDTV. Maybe there's a big network look that these things need to have, that has to do with shininess, and with demonstrating production values at all cost.
Read on. During the television era spanning , viewers saw an animated version of the NBC logo showing a mallet striking a xylophone producing the three tones. The logo made its debut on January 1, , during the Tournament of Roses Parade. NBC dropped the xylophone for the Peacock on May 22, Matthew Thomson with Cayne Screen-printing submitted a design of an eleven-feathered Peacock to indicate richness in color.
The Peacock first appeared as a still frame. NBC was the first network to broadcast in color. In , NBC introduced a second logo that used a clever bit of animation. The three musical notes chime one at a time as the three letters appeared. The National Broadcasting Company has been one of the main broadcast television networks since It was one of the first networks to begin creating color television programs, and NBC remains a favorite in modern times due to their innovative programming.
In this article, you can learn all about the NBC logo history and design. The modern NBC logo is a stylized peacock image that cleverly uses color and negative space to create the image of a bird. Going from left to right, the colors of the tail are yellow, orange, red, purple, blue, and green. As technological capabilities update, updates to the logo have been required as well.
This use of their logos, though, is a great example of how logos can be used to demonstrate the cutting-edge nature of a company. Sign in. Log into your account. Forgot your password?
Password recovery. Recover your password. Get help. Logo Designs. Indeed logo and some history behind the business.
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