Did you know that the McRib is processed with 70 different ingredients which include azodicarbonamide, a flour-bleaching agent often used in producing foamed plastics? Proteins are extracted from this muscle mixture and they bind the pork trimmings together so they can be molded in a factory. The McRib is really just a molded blob of restructured meat, advertised and sold like fresh ribs.
In fact, McRibs really came about because of a chicken shortage. The restructured meat technology approach kept the McRib on the menu, despite the shortage, and the profits continued rolling in. As always, people need to take responsibility for what they put into their mouths. Now that I am diabetic from being a big fat piggy meat and potatoes only dope, I have realized and embrace making all my food from scratch.
Luckily, I enjoy cooking. The very idea of fast food burgers was not acceptable to the common people. Bolivians were not at all accustomed to fast-food as part of their daily life. Food to a Bolivian is something that has been cooked with care and love, whereas fast-food is cheap, can be cooked easily and something that just fills the stomach when someone is in hurry. Thus, the common Bolivian never accepted this concept. Subsequent publications clearly identified the research gaps before McDonalds took investment decision in Bolivia.
It is rather surprising how the research team of McDonalds overlooked the potential challenges before entering into Bolivia. Marketing analysts are clearly divided in their opinion.
McDonalds in Bolivia was unable to match their offer to suit local needs. Theres a common believe that company executives paid little attention to understand whether a society is ready to accept conceptual changes in relation to their culinary and if their sustained promotional campaign would result in displeasure among target customers. Such a failure of a multination giant with finest managerial capabilities sparked debate throughout the globe and attracted attention of socio-economic researchers.
According to the US media, Bolivians had already started accepting fast-food culture and the decision of withdrawing was actually due to natural restructuring process, as reported by Global Research News Common Bolivians always perceived McDonalds food as unhealthy and unfit for their family. Despite finest promotional campaign for a period of fourteen years, McDonalds failed to position themselves favourably, even among young Bolivians — traditionally the age group that is considered as risk takers.
It was because of the Bolivian belief about ideal food and methodology of preparing the food Global Research News, Bolivians believed that there was no reason to accept McDonalds offer at the cost of their own health and family members. Moreover, a compound, namely azodicarbonamide, a chemical agent used as flour-bleaching component to produce plastic-foam was used by McDonalds Examiner, , though it was banned both in Europe and Australia as a food-additive for a long time but not in Bolivia.
Singh and Baldwin believe that bridging the gap between developed and developing economies could only be possible if free movement and equal opportunity to foreign capital could be ensured through government policies. As it has always helped the developing economies to grow by bringing new management skills and technology.
Tschoegl argued that instead of spreading negative image about McDonalds investment, it would have been a win-win situation if the international media executed their responsibilities of revealing true reason of McDonalds departure, i.
Waiver of fast food is not necessarily associated with taste of food prepared at McDonald's. The fact that the concept of "fast food" Bolivians alien. According to them, the food should be cooked traditionally properly. Dish cooked in a couple of minutes, causes fear. In Bolivia, it is considered that the food that enters the stomach - a tribute to the body.
At that time, as other people eat at McDonald's every week and do not see this as anything dangerous, Bolivians believe that risk their health for the sake of fast food is not worth it. Residents Bolivia prefer carefully prepared local cuisine, so as it is very important to know what they eat and how it is prepared.
Self-esteem and attraction to tradition helps Bolivians avoid meat produced by restructuring technology, which is so often used known fast food chains - such as McDonald's.
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